10 Dec 2009 12:00 AMOnline Website MaintenanceWebsite maintenance means revising, editing and changing certain existing web pages to keep your website up-to-date. The additions of new pages also come within the purview of web maintenance. Website visitors, customers often need a response to their questions, comments or suggestions. It can be about your product, service or technical issues. All these customer care services and data management is also part of website maintenance.More...John MitchellInology Pty Ltdjohn@inology.com.auhttp://www.inology.com.au
31 Jul 2010 12:00 AMBeginner's Guide to Marketing Relevance OnlineA beginner's guide to relevance - How relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.More...John MitchellInology Pty Ltdjohn@inology.com.auhttp://www.inology.com.au
Content Management System (CMS)
The Content Management System is web-based software that allows you to update your own website quickly and easily with no programming knowledge necessary.
Easy to Use: You don't need to know any programming at all. If you use a word processor, then you can use this CMS.
Content: Updating can be in the form of adding text, images, videos, flash animations, files such as PDFs and Word documents, etc.
Templates: Have Inology or your graphic artist design your initial template or skin based on your company/product branding. You are then able to easily duplicate and/or edit this template to suit your needs. For example, you could use a single template for your website or why not setup multiple templates with perhaps different colour schemes or header image for separate sections of your website.
Menus: Create multiple menus and sub-menus and include them in your templates or pages. You can use the same menu in different areas and give them different styles and different layouts such as vertical or horizontal menus with drop-down sub-menus. Each menu item can have an image or icon as well as some descriptive text.
No Limits: It allows you to add/edit unlimited web pages, menus, enquiry forms, and even the templates for your website.
Optimised: In addition the CMS is designed to be search engine friendly with search engine friendly URLs or page names and gives you the ability to optimise the content and meta information such as title, description and keywords yourself.
Improve Ranking: It allows you to keep your content fresh and up to date with regular updates. Use the site map generator to generate a site map designed for the search engines, allowing them to find data faster and more efficiently. It is basically a document that lists the pages in the site. (for example: http://www.inology.com.au/sitemap.xml). Once you have created your site map for the search engines you can use our inbuilt tool to submit it to the major search engines (such as Google, Yahoo!, Ask.com and Bing). Your site will be added to there list to be later index by the search engine robots, also known as spiders or crawlers. Doing this will help improve your ranking with the search engines.
RSS Feed: Your customers wishing to view new content on your website without having to go there to check if any has been added, can subscribe to an RSS feed on your site using a feed reader (most internet browsers have them built in). The feed reader periodically checks for updates, downloads them and provides a user interface for your customers to monitor and read the feeds. (for example: http://www.inology.com.au/RSSFeed/).
Commenting: Readers of your articles can now add comments if you allow them to do so. You can select which articles you would like to receive comments on. You can also set it so that comments need to be approved by you before they are visible by others. Getting feedback on your products and services can be very valuable to your business.
Rate This: Will allow you to add a star rating to your articles. Your visitors can click on the star rating to rate the article themselves.
Access Anywhere: As our Content Management System is accessed online via an administration area, you can update your site from any computer anywhere in the world.
Administration: And you can add and remove users whom can administer your website.
Secure Content: Integration with the Membership Management System will allow you to manage a ‘members only’ section, accessible via a password, to provide additional value for members and reward them for their continued support.
Save Time & Money: If the website content needs to be updated regularly, this can be expensive and a Content Management System will not only save you money but also give you the flexibility to make changes immediately.
Static vs Dynamic: Convert your dynamic pages (pages saved in the database) to static pages (pages stored as files such as home.htm) for fast loading. This will also allow you to modify the dynamic page and make sure it is correct before outputing to the static page which the public can see.
Delete or Archive: You can delete pages when no longer relevant or how about archiving just in case you want to reference it some day.
Blogging System
Now included for free with the CMS
Create a library of articles for your guests to view and at the same time improve your search engine ranking. Using our Blogging System you can display summaries on your home page that the user can click on to read the full article.
Integration: It is fully integrated with the content management system so you get all the benefits and features of that system too.
Easy to Manage: Maintaining your blogging database is easy using the online editor.
No Limits: There are no limits to the number of articles you can add.
Improve Ranking: By creating regular articles will help keep your content fresh and up to date which can help improve your ranking with the search engines such as Google and MSN. Gaining exposure for your blog is critical to building a following, readership, and revenue. Besides the basic SEO steps of adding compelling and keyword friendly titles, URL structure and descriptions, basic link building for blogs begins with listing them in blog directories. When you post an article to the blog, the software will submit it to many blogging directories on the Internet such as Technorati which the search engines like Google and Yahoo frequently index. This means you can be found faster and have an improved search engine ranking.
Summaries: On a side banner on your pages, a headline and short summary of your articles can be displayed and when clicked leads the user to the full story.
Author: Attach an author to a article and have their photograph, name, business, email address and/or website displayed along side.
Categorise: You can create categories and tags for your articles to assist your customers to easily find and identify your articles.
Publish/Archive: Using the publish/archive features allow you to control when your articles are visible on your website.
RSS Feed: Your blog is also a RSS Feed. Your customers can subscribe to the feed. Updated information from the feed is automatically downloaded to their computer and can be viewed in their browser and other programs.
Testimonial Database
Now included for free with the CMS
A collection of your testimonials stored in a database that can be randomly selected for use in a side banner with “more...” taking the user to the full list of testimonials.
Integration: It is fully integrated with the content management system so you get all the benefits and features of that system too.
Easy to Manage: Maintaining your testimonial database is easy using the online editor.
No Limits: There are no limits to the number of testimonials you can add.
Summaries: On a side banner on your pages, random testimonials can be displayed and when clicked leads the user to the full story.
Author: Attach an author to a testimonial and have their photograph, name, business, email address and/or website displayed along side.
Client Posts: Have your clients post their testimonials directly to your database.
Publish/Archive: Using the publish/archive features allow you to control when your testimonials are visible on your website.
14 Jul 2006 12:00 AMThe online editor is so easy to use!One of the benefits of choosing Inology to design our website is that we have the ability to manage the content as required. Of course, the team at Inology are always available to assist with any updates if required, but the online editor is so easy to use, we rarely need help.More...Kristine MackayOur Spiritkris@ourspirit.com.auhttp://www.ourspirit.com.au
25 Oct 2007 12:00 AMOur website is fantastic!Our website is fantastic thanks to the team at Inology. We just had a website enquiry from Sea World Resort for a quote for a large signage job. We would not have received this enquiry without our website. One enquiry could change your business… so make sure you have a website working for you.Peter GardnerSign-A-Rama Burleighpeter@signsgoldcoast.com.auhttp://www.signsgoldcoast.com.au
30 Jan 2009 12:00 AMProfessional, state of the art and easy to use!Inology has created a website for our company that is professional, state of the art and easy to use. The website also maintains our critical data to run an efficient and growing business from different office locations. Inology has been a pleasure to deal with and we look forward to further developments to our website in the future as we grow.Natalie HanauRedline Quantity Surveyorsnatalie@redlineqs.com.auhttp://www.redlineqs.com.au