WordPress might not be the best choice for your business' website
A lot of people will tell you WordPress is the best choice to build your business website. But in this post, we’ll give you 5 reasons why it might not be (and why you should consider Inology’s The Internet Platform instead).
Website Advantages for Your Law Firm
Law firms predominantly rely on word-of-mouth referrals but does that bring in enough work alone? With the majority of people these days being internet savvy, the best way to ramp up business is with the best online marketing tool there is…a website! AND law firms with websites have distinct benefits in generating more business.
Generating More Business with Widgets
Some people don’t realise that they interact with widgets every day. One of the most common places widgets appear is right on our smart phones and they are incredibly useful. So if they’re useful on a phone, could they be useful on a website for business?
Three Quick Ways to Optimize Your Online Marketing Budget
As a small business owner, you are probably constantly keeping track of your expenses and costs, in search of the perfect way to market your business, services or products. Online marketing provides small business owners with fantastic opportunities to raise awareness about their products or services and develop client bases.
Harnessing the Power of Online Marketing
Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres. Online marketing is the amalgamation of web design and development, copywriting, photography, search engine marketing, social media marketing and email marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.
6 Tips For Writing A Traffic Generating Blog
Producing high quality, value rich Blogs on a regular basis will dramatically increase your website traffic and conversions, customer relationships and build your authority within your industry.
But to enjoy these types of results you need to follow a few simple guidelines, and here they are…
Do It Yourself Search Engine Optimisation
Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.
Benefits of Social Media on Your Website
Social media profiles work perfectly well with your website to promote your online business. Using links on your website plays a major part in its search engine rankings. Google for example will automatically associate your social media pages with your company when recognising the links on your website. There are a number of ways to integrate your social media presence onto your website.
Guide to Website Content
Website content is all the written text you see on each page of a website. This information serves two main purposes.
The first is to educate the user about the website they are viewing, as well as to inform then of the products and services available to them.
The second purpose is to provide text and paragraphs with substantial keywords that relate to your business product or services so that search engine crawlers can look for the user keywords when crawling your website.
Beginner's Guide to Marketing Relevance Online
A beginner's guide to relevance - How relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.
How to build a Website that brings you business
Does your website attract new business for you? If you are like most businesses, you are probably missing the opportunities that a market focussed website would bring.
In this article there you'll find 4 keys that are essential for an effective website.
How to rank high on search engines
Did you ever put up a web site, ignored SEO advice yet hoped - in vain - for a lot of visits and a high Google ranking ? Or have you ever placed an ad in some ineffective directories - yet no-one noticed your ad?
There could be many reasons why your web site wasn't attracting enough traffic. But the most likely reason is that it hasn't been Search Engine Optimized (or not well enough).
Getting listed in Google, Yahoo and Live(MSN)
Getting listed in Google and the other popular search engines is one of the most effective ways of directing free, targeted traffic to your web site.
In this article you'll discover what the search engines look for when determining your page rank so you can optimize your pages for best results.
Keyword Basics
So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?
Eight tips to drive traffic to your website
Online marketing is much like offline marketing. Your campaigns need to be strategic to attract the right type of customer to your site.
While you need creative marketing to stand out from the crowd, the following are online marketing basics that need to be adhered to when creating your website: