Copywriting is all the text you see written on websites, marketing brochures, letters and any other product. The use of copy varies from general information about products and services to attention grabbing advertising sales campaigns.

Basically, a copywriter is someone who is trained to write passages of text in a specific way that is designed to effectively communicate, captivate, educate, sell to or advise the reader about the product or service they are using.

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At home or the office - There are a few different email receiver programs you can have set up on your computer to receive emails. The most common one is MS Outlook, and Outlook Express, where you can customise it to receive any personal emails as well as business email accounts. Most new computers and MS office programs come with the software for free.

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Like with any product you buy, web hosting is no different. Choosing a good, reliable host with great features and support, is essential to your online business. Unfortunately, you can’t always tell a good thing just from the packaging. Choosing your web host is like choosing a business partner, the right relationship will grow your business, and the wrong one will crash it.

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Choosing a good domain name is essential to any online business, but it is not as easy as it seems. There are many schools of thought as to what is the best method to name your domain, and one of the more popular ideas is Branding. This is where the domain name you give to your business (which may not or may not reflect the products you sell), develops a reputation overtime to which people come to know your business by.

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A beginner's guide to relevance - How relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.

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Professionals photographers have years of training and experience and often this comes with a price. Product shots and corporate portraits are costly and time consuming, but the advancement of digital photography and point and shoot cameras, has made taking good photos for the average user, easier than it used to be. So if hiring a professional photographer is not possible, and you want to have a go yourself, then follow the tips below, and you will be taking great useable photos in know time.

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Does your website attract new business for you? If you are like most businesses, you are probably missing the opportunities that a market focussed website would bring.

In this article there you'll find 4 keys that are essential for an effective website.

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Creating a small business is the most valuable thing that you can do for your company. It can save you thousands of dollars, and could possibly make you millions of dollars of extra sales.

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Did you ever put up a web site, ignored SEO advice yet hoped - in vain - for a lot of visits and a high Google ranking ? Or have you ever placed an ad in some ineffective directories - yet no-one noticed your ad?

There could be many reasons why your web site wasn't attracting enough traffic. But the most likely reason is that it hasn't been Search Engine Optimized (or not well enough).

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The goal of a landing page is to convert potential patrons into customers quickly. Your landing page is simply a summary of all the pages associated with the product or service that you're offering. The page should be clear and concise, but also highly informative in nature.

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