As a small business owner, you are probably constantly keeping track of your expenses and costs, in search of the perfect way to market your business, services or products. Online marketing provides small business owners with fantastic opportunities to raise awareness about their products or services and develop client bases.

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Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres.

Online marketing is the amalgamation of SEO (Search Engine Optimization), e-commerce, copywriting, web development, email marketing, content marketing, and social media marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.

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You are a savvy business owner with no clue about writing copy. You cannot afford to hire a professional copywriter to sell your offerings through words. Don't worry, you don't need a Masters' Degree in English or be a skilled wordsmith to present your brand compellingly to visitors.

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Producing high quality, value rich Blogs on a regular basis will dramatically increase your website traffic and conversions, customer relationships and build your authority within your industry. But to enjoy these types of results you need to follow a few simple guidelines, and here they are…

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You know that good content will keep your target audience coming back for more. You have insights you'd like to share, you keep track of industry trends, and you – of course - have a good working knowledge of your product / service. But how do you get started?

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Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.

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Website content is all the written text you see on each page of a website. This information serves two main purposes.

The first is to educate the user about the website they are viewing, as well as to inform then of the products and services available to them.

The second purpose is to provide text and paragraphs with substantial keywords that relate to your business product or services so that search engine crawlers can look for the user keywords when crawling your website.

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Copywriting is all the text you see written on websites, marketing brochures, letters and any other product. The use of copy varies from general information about products and services to attention grabbing advertising sales campaigns.

Basically, a copywriter is someone who is trained to write passages of text in a specific way that is designed to effectively communicate, captivate, educate, sell to or advise the reader about the product or service they are using.

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A beginner's guide to relevance - How relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.

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Did you ever put up a web site, ignored SEO advice yet hoped - in vain - for a lot of visits and a high Google ranking ? Or have you ever placed an ad in some ineffective directories - yet no-one noticed your ad?

There could be many reasons why your web site wasn't attracting enough traffic. But the most likely reason is that it hasn't been Search Engine Optimized (or not well enough).

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