There are a few key elements that every business website should have. This ensures that user experience is pleasant while also creating a certain impact on their mind. Ideally you should include these elements into your business website at the very beginning. However, if your website is already up and some of these elements are missing, it is never too late.

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Social media is an extremely useful platform for driving traffic to your business website and increasing the visibility of your brand amongst a your target market, but the exponential growth of this platform has made managing your activities on it quite complicated.

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As a small business owner, you are probably constantly keeping track of your expenses and costs, in search of the perfect way to market your business, services or products. Online marketing provides small business owners with fantastic opportunities to raise awareness about their products or services and develop client bases.

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You are a savvy business owner with no clue about writing copy. You cannot afford to hire a professional copywriter to sell your offerings through words. Don't worry, you don't need a Masters' Degree in English or be a skilled wordsmith to present your brand compellingly to visitors.

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Producing high quality, value rich Blogs on a regular basis will dramatically increase your website traffic and conversions, customer relationships and build your authority within your industry. But to enjoy these types of results you need to follow a few simple guidelines, and here they are…

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You know that good content will keep your target audience coming back for more. You have insights you'd like to share, you keep track of industry trends, and you – of course - have a good working knowledge of your product / service. But how do you get started?

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When you send an email to certain recipients (but not necessarily all) are they coming back as rejected? If so, one of the causes may be your IP address, a unique number sequence that identifies each computer attached to the Internet, is in one of the blacklist databases the recipient’s mail server checks.

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Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.

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If you’re finding it hard to decide on where to go next with your website, for example, making it mobile friendly, the obvious option is to do a little research.

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Add your phone number to the description of your website page to increase your enquiries.

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