If you plan on having a mobile presence for your business, you should first consider whether you want to create a mobile application for users to download (native app) or a mobile website. Mobile websites and native apps can be very similar and the difference between the capabilities are narrowing rapidly. But which one should you choose?

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Email design can be very different from normal web design. Since every email client (i.e Outlook, Gmail, Apple Mail) you would come across is extremely different and do not have the same HTML standards as each other, unlike web browsers, it can be quite complex to design an email template to suit all clients across the board.

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If you’re finding it hard to decide on where to go next with your website, for example, making it mobile friendly, the obvious option is to do a little research.

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Meet the next best thing to happen in website development, responsive web design. Say goodbye to paying for multiple templates to suit every different screen size and operating systems from smartphones to PC’s and say hello to just ONE adaptive design that works for all growing technology. Now why wouldn’t you want a website that works equally well across thousands of different screens?

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