29Apr2014Don't Let Web Copywriting Stress You Out
You are a savvy business owner with no clue about writing copy. You cannot afford to hire a professional copywriter to sell your offerings through words. Don't worry, you don't need a Masters' Degree in English or be a skilled wordsmith to present your brand compellingly to visitors.
20Jan20146 Tips For Writing A Traffic Generating Blog
Producing high quality, value rich Blogs on a regular basis will dramatically increase your website traffic and conversions, customer relationships and build your authority within your industry.
But to enjoy these types of results you need to follow a few simple guidelines, and here they are…
30Sep2013Where to Find Content Ideas for Your Articles and Blogs
You know that good content will keep your target audience coming back for more. You have insights you'd like to share, you keep track of industry trends, and you – of course - have a good working knowledge of your product / service. But how do you get started?
13May2013Do It Yourself Search Engine Optimisation
Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.
3May2013Benefits of Social Media on Your Website
Social media profiles work perfectly well with your website to promote your online business. Using links on your website plays a major part in its search engine rankings. Google for example will automatically associate your social media pages with your company when recognising the links on your website. There are a number of ways to integrate your social media presence onto your website.
27Feb2013Responsive Website Design
Meet the next best thing to happen in website development, responsive web design. Say goodbye to paying for multiple templates to suit every different screen size and operating systems from smartphones to PC’s and say hello to just ONE adaptive design that works for all growing technology. Now why wouldn’t you want a website that works equally well across thousands of different screens?
1Feb2013Why Every Business Needs a Mobile Website
Today people are using more and more mobile devices to stay connected whilst on the move. Although tablets and net-books have also contributed to the portability of the net, nothing has made more of a contribution than that of the smart phone. The smart phone has literally revolutionised mobile internet access for billions of uses that access email, social networks and more importantly to find your products and services.
25Nov2010Guide to Website Content
Website content is all the written text you see on each page of a website. This information serves two main purposes.
The first is to educate the user about the website they are viewing, as well as to inform then of the products and services available to them.
The second purpose is to provide text and paragraphs with substantial keywords that relate to your business product or services so that search engine crawlers can look for the user keywords when crawling your website.
24Nov2010Guide to Copywriting
Copywriting is all the text you see written on websites, marketing brochures, letters and any other product. The use of copy varies from general information about products and services to attention grabbing advertising sales campaigns.
Basically, a copywriter is someone who is trained to write passages of text in a specific way that is designed to effectively communicate, captivate, educate, sell to or advise the reader about the product or service they are using.
10May2010Creating an effective landing page
The goal of a landing page is to convert potential patrons into customers quickly. Your landing page is simply a summary of all the pages associated with the product or service that you're offering. The page should be clear and concise, but also highly informative in nature.