Reducing Server Resource Usage
What to do when you get a notification that you are approaching, or exceeding, your resource usage limits.
Reducing Image Size for your Website with Squoosh
A short tutorial on how to use the Squoosh web application to reduce image file sizes, improving your website's speed and efficiency.
Email Etiquette Basics to Look More Professional
As a job seeker or employee, email is used as a professional means of communication, but email etiquette isn’t exactly taught in school. It’s important…
Generating More Business with Widgets
Some people don’t realise that they interact with widgets every day. One of the most common places widgets appear is right on our smart phones and they are incredibly useful. So if they’re useful on a phone, could they be useful on a website for business?
Digital Goods and How to Make the Most of Them with Your Website!
Digital goods, also known as electronic goods, have hit the world by storm and that storm only looks to be increasing with time. Online is the new way so it’s not surprising that we now buy items that aren’t physical. So what are they and how can we make the most out of them?
Building Trust and Credibility with Testimonials
Why do you choose to buy products or services from certain businesses? It’s because you’ve built trust with them from different sources. We don’t just randomly pick a business by “Eenie Meenie Miney Mo” (OK maybe sometimes), but majority of the time we build a relationship with them through the information we receive from friends, family, social media, ads, or their website. Testimonials and other people’s experiences are the main force behind us trusting a business.
Website Advantages for Your Restaurant/Café
Do you own a restaurant or cafe and question how a website would benefit you? Restaurants and cafes aren’t online businesses; they’re based on location and predominantly word-of-mouth referrals, so I understand your hesitations. But every business benefits from a website and a restaurant or cafe with a website has bonus advantages to one that doesn’t.
How to Find Relevant Popular Topics for Your Blog
Have you recently started a blog and are struggling to think of topics for it? Have you had a blog for a while that was going well but now you’re stuck with writer’s block or run out of inspiration? I know how you feel; the same thing has happened to me. Which is why I have done the research and written a simple and easy guide on where you can find great topics for your blog.
Harnessing the Power of Online Marketing
Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres. Online marketing is the amalgamation of web design and development, copywriting, photography, search engine marketing, social media marketing and email marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.
Add a YouTube Video to your Web Pages
Adding a YouTube video to your web page can be beneficial by saving you the cost of hosting that video and by drawing additional traffic to your website that self-hosted video could not do.
Guide to Website Content
Website content is all the written text you see on each page of a website. This information serves two main purposes.
The first is to educate the user about the website they are viewing, as well as to inform then of the products and services available to them.
The second purpose is to provide text and paragraphs with substantial keywords that relate to your business product or services so that search engine crawlers can look for the user keywords when crawling your website.
Guide to Copywriting
Copywriting is all the text you see written on websites, marketing brochures, letters and any other product. The use of copy varies from general information about products and services to attention grabbing advertising sales campaigns.
Basically, a copywriter is someone who is trained to write passages of text in a specific way that is designed to effectively communicate, captivate, educate, sell to or advise the reader about the product or service they are using.
Ways to have a solid website promotion campaign
Using a website promotion campaign for your website or your business can mean the difference between a successful business and one that looks great but no one visits. When you use the Internet as your main business medium you have to be able to get people to go to your website in the first place. There is no point having a great website that doesn’t get any traffic to it.
Eight tips to drive traffic to your website
Online marketing is much like offline marketing. Your campaigns need to be strategic to attract the right type of customer to your site.
While you need creative marketing to stand out from the crowd, the following are online marketing basics that need to be adhered to when creating your website: